JOUD'S FOUNDER
CAROLINE JOUDE
Lulled by the world of diamonds since childhood, Caroline Joude, founder of Joud's, never thought that one day she would enter this field.
Although she grew up in a family of diamond cutters, she found nothing exciting in the business, and has always sought self-fulfillment without following in the footsteps of her elders.
Creative at heart, she likes to find a way to express herself in the different arts that life offers..
It is one evening of great questioning that the idea of creating her own brand of jewelry springs from her mind.
She was surrounded by gemologists, people who were passionate about precious stones, and entrepreneurs who were creating their own brands, wasn't it obvious after all?With a strong commitment to building an empire to match her ambitions, she began studying gemstones at the Laboratoire Français de Gemmologie in Paris.
She began to buy and resell stones to finance her first models.
After much reflection, she named her brand JOUD'S in homage to her family name JOUDE because above all, this project is a part of her, her diary, her accomplishment and her pride after several years of going through several phases of self-acceptance.
The founder makes it a point of honor to infuse her values into Joud's : she takes the time to design each model according to her inspirations and origins and puts the French jewelry know-how at the service of the brand.
Joud's is the embodiment of a refuge, a place where you feel good and free to do what you want.
La Maison is a place of self-expression that restores hope and enables every woman to express who she is, through unique, hand-crafted jewelry.
Through the brand, the founder wants to convey a message of universal love: love of self, love of others, love of women, but also love of our faithful companions the animals.
Very close to her little dog Gaya, who has inspired her many times, the brand's founder also wants to give back to animals what they bring to us every day, by helping charities through a donation on jewelry sales.
Joud's is the answer for all women who want to dare to believe in themselves!
GAYA COLLECTION
